If you are in the market for roller blinds, holland blinds, or custom made blinds, go to www.justrollerblinds.com.au

Just Roller Blinds have a very useful and friendly web site that allows you to choose your fabric and style of blinds from a large range of options.

By purchasing online from Just Roller blinds you can save money and get the perfect blinds for your house, unit or apartment.

Don’t be concerned about measurements either. The Just Roller Blinds web site has a step-by-step guide to help you get it right.

There are four styles of blind to choose from: budget, standard, executive and sunscreen. And if your not sure about the colours, you can always order fabric swatches.

One of their recent customers said: Thank you for the fast delivery and I’m happy with the quality of the product and also cheap price. When I quote other manufacturers it was almost double the price I paid for this.I’m so glad that I made the right choice. I’m sure your business will grow fast everyday coz there’s no reason people to go for other shops for good blind product. If someone looking for good blinds I’d definitely recommend ‘Justrollerblinds’
Jae

Visit www.justrollerblinds.com.au today.

Foggy or undefined business goals - your web site needs a purpose. For example, the purpose of my web site is: “to support word-of-mouth, yellow pages, print and classified advertising of our web design services to small businesses and sole traders in the CBD and southern suburbs of Brisbane. I will know if it is successful if it generates an average of at least five enquiries or three sales per month.”

A Bad Business Model - a great web site will not save a bad business model. If you cannot state in one sentence what you have to offer, or why you are different to your competitors, then you have major marketing problems. Remember, your web pages are competing with 21 billion other web pages on the Internet. Without a good business model and marketing and PR support, your business will have difficulty in succeeding.

Becoming an internet dreamer. You would be stunned the number of people who think having a web site is having a business. They are pretty easy to spot. They’ve read The Secret, talk about Paying it Forward, and look forward to the day where they make lots of money while crusing on their yacht. I’ve got no problem with The Secret or Paying it Forward, what I do have a problem with the belief that making money online is easy. It isn’t unless you are extremely lucky. A web site is not a business.

Focusing on style rather than substance - it’s easy to waste a lot of money on fancy Flash pages, Java script, music, graphics and other techniques that add little to your sites value and make it slower to download and harder to navigate. When in doubt - don’t do it. Your web site should be designed so that even people with older versions of browsers and slow old modems can still get the information they need quickly. And don’t be tempted to have videos or sound that automatically start playing when a web page is opened. It is very annoying and people will leave your site in droves without reading what you have to offer.

Trying to be all things to all people - getting found on the Internet means a focused approach to marketing. Pick one product or service offering and build a web site around that one offering. By appealing to different markets with unconnected products means that your search engine rankings will suffer. Pick a profitable niche and focus on that niche.

Using a generic domain name - the more unique and memorable your domain name, the better. Domains like pets.com or computer.com describe the product category, not the brand. google.com, dell.com , yahoo.com are easy to say, easy to remember and excellent brand names for the web. Do what they do, choose your online name carefully.

Not having a domain name at all - the use of a web address like ispname/~fashionshop looks unprofessional and “small-time”. Invest the $40 or so it costs to have your own domain name.

Not thinking like a customer - your web site should anticipate your prospects’ questions and be designed with them in mind. What do they want to know? What’s the best way to tell them? What proof can I offer? Consumers don’t necessarily want to make the best buying decision, they are usually happy just avoiding a bad one.

Not listing prices - the second question all prospects ask after “have they got what I’m looking for” is “how much is it?”. If you can give straight pricing, do so. Prospects are looking for value, not necessarily the lowest price. Value = offer/price. If you have a strong offer and your prices are reasonable you will represent value to your prospects. If you don’t state your prices then the value can’t be calculated. If you charge by the hour, state your rates for the type of work you do and a typical project cost.

Bad spelling, punctuation or grammar - there’s no excuse for typos, bad spelling or bad grammar. Always get your web site proof read by an independent party. If you do find an error, fix it promptly.

Not allowing for growth or updates - your web site design should allow for growth in content and easy changing of content. New product lines, additional locations, extra consumer information should all be catered for without the need for a major site redesign. This website uses what’s called a content management system. To add a new page takes less than 1 minute.

Investing too much in electronic order taking systems - if you expect to receive less than 10 orders per day from your web site, it’s probably far easier to use a simple order form and manual credit card processing using your EFTPOS machine than building real-time electronic payment processing systems. For low to medium volumes, another option is the range of merchant tools from PayPal. It takes about 5 minutes to insert a Buy Now button on your web page that allows customers to pay immediately by credit card. Paypal is the world leader in online payments for a good reason … it works.

Investing too little in online marketing - in most cases it pays to invest in online marketing. Unlike traditional media, with online marketing you can choose your daily budget and the cost-per-click of your marketing campaign. With good reason, Goggle Adwords is the leader in pay-per-click advertising. Learn about Adwords or hire a consultant who does. For as little as $5 -$10 per day you can get yourself a source of steady, qualified leads.

Not considering search engines - The primary way people will find you online is via search engines like google, altavista and sensis. By adding key words to the header of your web pages, using paragraph headings, linking to related sites and other techniques, you can improve your ranking in the search results dramatically.

Not responding quickly to inquiries that come from your web site- the Internet works very quickly. It takes less than a second to send an e-mail from Australia to Europe. Internet users are impatient. They want immediate results. If you take a few days to answer and e-mail there’s a good chance you’ve already lost the sale to someone who understands this and acts quickly. Check your e-mail twice a day and once a day on weekends if possible.

Unreadable pages - your pages should be clean, simple and readable. Red writing on a black background may look rather funky, but it is hard to read and will lose visitors quickly. Similarly with fonts. Only use fonts that you would usually see in a mainstream newspaper or magazine.

Unprintable pages - if you use lots of graphics and coloured text on coloured backgrounds it my be difficult for prospective customers to print out your pages. Black on white/cream works well. It’s easy to read as well as cheap and fast to print. You would be amazed the number of prospective buyers who print out web pages for future reference.

Using cheesy stock photos and graphics - photos can really ad impact to a web page, but don’t be tempted to use the same stock photos that everyone else does. You know what I mean, “man with briefcase running” or “business meeting” or “close-up of pen on table” or even “business handshake closing a deal”. These are the sort of cheesy images a 12 year old would put in a school project. If possible, use original photos of you and your business. If that isn’t possible, there are some excellent stock photo sites around where you can buy quality images for less than $2 a pop. The photo on this page is one such example. Cost? $1.65 Australian.

Bad site navigation - it should take a maximum of three clicks for your reader to find the information they are looking for. 40 seconds is the average time a person will spend scanning your web site to see if you have want they want. Deliver.

John Hacking is a Brisbane web designer. For web design Brisbane, contact John today.

Icon Energy Ltd, a Queensland based small cap gas exploration company, is under threat of having its board replaced at an Extraordinary General Meeting called by major shareholders to be held on 23 February 2009.

The Icon Energy Action Group today announced via its website www.iconenergyactiongroup.org details of its plan to throw out the current board and replace it with a new team.

Ron Baldwin, spokesperson for the Action Group said, “There are a whole raft of things that the shareholders want to see eliminated from the way the company has operated.

Firstly, they want a Board that is not dominated by its two Executive Directors Secondly, they want a reduction in Executive salaries to industry standards Thirdly, they want accountability by the Executive to the Board and then by the Board to the shareholders”.

Ron Baldwin said that the shareholders wanted a system of Corporate Governance that guaranteed that the disasters of 2008 would not be repeated.

These disasters included the three wells drilled in 2007 in ATP626P being either drilled in the wrong spot or otherwise largely unusable, ordering the wrong dewatering pump from USA and attempting to obtain finance by way of a questionable convertible note.

An award winning Singapore journalist described these convertible notes as “toxic” and likely to cause the company’s share price to go into a “death spiral”. Ron Baldwin said that he provided a copy of the journalist’s report to Ray James, in early December 2008, prior to the EGM, but Ray James neglected to share this information with Icon Energy’s Chairman, Stephen Barry who only became aware of the report during the course of the EGM.

Despite this damaging report, the Board continued to recommend that shareholders approve the issue of ‘toxic’ convertible notes. Fortunately shareholders at the EGM rejected the Board’s recommendations.

In addition, Ron Baldwin said that the shareholders wanted to make sure that there could never be a repeat of a three person Board, dominated by two Executive Directors, which approved salaries, bonuses and free shares to its Executive Directors that could only be described as being “grossly excessive” for a company of the size and type of Icon Energy.

“To have a Managing Director of a small gas explorer, with no cash flow, paid $560,000.00 per year is just not acceptable to shareholders”, Ron Baldwin said.

Ron Baldwin also said that as the EGM of 23rd December 2008 approached, when the Executive Directors saw the overwhelming negative vote being lodged by Proxy against their bonus shares and bonus share scheme, they withdrew the seven resolutions relating to the bonuses and the scheme but they did not withdraw the bonuses – they just paid them in cash out of shareholders funds.

The Shareholders of Icon Energy Limited will now have an opportunity to express their wishes about the current Board at the Extraordinary General Meeting to be held on 23rd February 2009.
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For further information contact Ron Baldwin 07 3848 9699 or visit the website www.iconenergyactiongroup.org

It seems the cause of the Brisbane water smell and taste problem is high manganese and geosmin levels. Here’s an extract from a press release from the Queensland Water Commission:

“Test results that we received today indicated that these measures are working and there has been a reduction in manganese and geosmin levels, and the community should start to experience improvements to the taste and odour of their tap water by the end of the week.”

The full press release can be seen here.

The anti-flouride brigade are correct, Brisbane’s water does now taste and smell awful. I only noticed today. It sort of smells like wet gravel and tastes like it has rocks in it. The colour is OK, but the smell and taste are disgusting.

I hope the south-east corner’s water quality becomes a huge election issue. I really don’t care too much about the flouride, but the new smell and taste of Brisbane water is enough to swing my vote. Anna, it’s time for another backflip.

Do a Kevin, turn off the flouride and commission a 20 year long working committee.

Here’s some comments from the Courier Mail.

Once you have decided on possible positionings for your product or service, it’s wise to research them and see which of them your market finds believable and appealing.

For example, one of our clients sells a wide range of bedrooms and home hardware to the public through shops. We wanted to find out what the right positioning for them could be - and then reflect it in their advertising.

Accordingly, a number of lines were written, each reflecting a different position. I am going to give you these lines with a brief indication as to how consumers reacted to them. This should prove salutary if you ever feel tempted to brag or misrepresent what you offer.

• ‘The best DIY store in town’ - consumers appreciated that the stores were not DIY outlets, so this was seen as inaccurate.
• ‘The ideal home improvement store’ - consumers thought this dealt only in superlatives, which were glib and self-congratulatory.
• ‘The store for top quality home improvements at value for money prices’ - consumers thought this was not distinctive; it was overused phraseology; nor did it appear credible - people expect to pay a premium price for quality.
• ‘The home improvement store where service really is personal service’ - the idea of service was good news, but not enough; products had to be good, too. In any case, this claim was seen as something other stores like Marks & Spencer could make.
• ‘Find out what “the trade” has always known’ - people had mixed feelings about the trade. Some thought of it in association with craftsmanship; others thought of cheap workmanship and cowboy operators.
• ‘The store traditionally used by the trade’ - here the same negatives aroused by the previous trade line came up, though in a better sense because of the use of the word ‘traditionally’. One problem, however, is that the line implies such products need proper experience to install.
• ‘Made to last by us. Sold direct to you’ - this conveyed that the company was personally involved in the making of the products, as opposed to being an importer.

Moreover, the line was seen as patriotic, because it clearly meant these were UK goods. It also conveyed craftsmanship, durability and the good value you get by buying direct. Readers also appreciated that the line was to the point, not gimmicky. This line came out on top.

Successful companies tend to have a clear positioning from which they rarely if ever deviate - and then only with great care. I make no apology for reintroducing American Express. It was positioned single-mindedly for many years as ‘the world’s most prestigious financial instrument for business travel or entertainment’. This positioning came out in everything American Express did. For instance, the letter sent out to solicit new members which began: ‘Quite frankly the American Express card is not for everyone …’. This reflected the positioning so well that for many years in most countries of the world it was the most cost-effective direct mail used.
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